The marketing campaign to promote the tourism destinations of Tanzania in China has begun bearing fruit as the number of tourist arrivals is anticipated to rise by nearly 40 % this very year.
The Most recent statistics reveal that during the first 2 months 2014, the quantity of tourists coming from China rose by nearly 63 % to 3,000 in comparison to the exact same period in 2013, despite it being the low tourists time of year.
Mr. Xiong Shanhua the Deputy Director- General of China National Tourism Administration, Marketing & International Cooperation Department said that tourists in China are searching for brand-new destinations and adventure experiences.
While speaking to journalists at the China Africa Media Centre who had visited his office on Thursday, Mr. Xiong said that this is the perfect time for different destinations for the Chinese tourists since they have explored most of the neighboring countries.
He added that a year ago 16,100 tourists from China had visited Tanzania and that was a rise of 39.09 % over the previous year as a result the outbound tourist in 2014 is predicted to increase by the similar amount or more in the event that things stay the same.
On the other hand, the Deputy Director- General mentioned that there were issues to be dealt with that would assist increase the number of tourists coming from China into Tanzania, the main one being absence of a direct flight connecting Beijing with Dar es Salaam.
Mr. Xiong went on to say that the volume of China tourists is significantly raising around the world although shortage of international connecting airlines in to Africa has reduced the quantity of out bounds.
In addition He hit on more intensely market promotion for destination Tanzania to the people of China to allow more people to understand the widely liked attractions that are historical places, wildlife viewing, beaches as well as culture.
Xiong said while talking to newspaper reporters that tourists are searching for brand-new places, they began in the nearby areas of Thailand in the Maldives today Mauritius plus East Africa with Tanzania in particular as the brand-new destinations.
Earlier, Lt Gen (Rtd) Abdulrahaman Shimbo the Tanzania Ambassador to China, informed reporters that he recognized that the absence of a direct airline was a big hindrance to endeavors to draw in more Chinese tourists.
On the other hand, he mentioned that efforts were ongoing to inspire Chinese Airline to start direct routes into Tanzania. This will consequently will open and cut short the route into Dar es Salaam.
in accordance with Mr. Xiong, This year Tanzania has been requested to go to the China International Travel Mart in Shanghai in the month of November as a strategy to further promote the attractions in Dar es Salaam to the Chinese tour companies as well as the people of China.
Tanzania is endowed with exceptional natural plus cultural attractions having 28 % of its land-mass reserved as wildlife areas, protected land, forests as well as wetlands. The game viewing experience in Tanzania is extensively considered to be the finest across Africa.
Actually from the 7 Africa natural Wonders, 3 of these are from Tanzania and these include Mountain Kilimanjaro, Ngorongoro Crater as well as Serengeti National Park.